YY3
It’s almost here!
Our schedule for YY3 (subject to changes)
Day 0 - Sunday April 26 - 7 pm - Dinner together at La Bodega (sponsored by ProDPI)
Day 1 - Monday April 27 - 10 am : classroom instruction at Wirken Photography’s studio at 7430 Washington, Kansas City, MO 64114; lunch provided by YY3; day ends at 6 pm; dinner on your own
Day 2 - Tuesday April 28 - 10 am : IMPORTANT classroom instruction; lunch provided by YY3; shooting and lighting demos and drills in the afternoon; dinner on your own; optional special instruction at night
Day 3 - Wednesday April 29 - 9 am - portfolio and pricing reviews all day; lunch provided by YY3; dinner on your own.
Everyone departs on Thursday April 30.
See you soon!
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Learn how to make big bucks in post-wedding sales through a comprehensive method with Huy Nguyen and DQ Studios at The Yin Yang Workshop 3.
Here are some comments from former YY participants:
“Hello dear friends!
I hope everyone is doing great and growing in 2009! I missed you all and wanted to keep in touch… Anyway I’ve been pretty much doing YY method ever since and I found that it is still as effective in this economy as it was before the recession months.
Are you experiencing similar things? One key behavior that I notice more is that my couples will ask more time to think before purchasing during the viewing session. A couple times they will purchase the highest package only to downgrade to the next highest the next day. But they still purchase if you did a great job with the images and presentation.
One of my DimDim viewing session in December, I found out later the groom had lost his job at Morgan Stanley in NY and they still decided to purchase the package I presented after 24 hours of thinking.
My viewing session last week, the groom is losing his job in March and they came with $1K+ cash to the viewing session. I felt really bad presenting the packages but they purchased the highest package, later that night she wrote me an email to downgrade w/ the concern of her husband losing the job, but then decided to upgrade because she said it’s worth it.
I hope this didn’t come as bragging, as currently I’m slightly behind in my bookings for 2009 compared to 2008… so certainly it impacts me. But I want to share this in the hope that you are all encouraged, that this workshop is still one of the best thing we’ve invested in. If you also have encouraging news or progress to share, please do! I would love to hear how everyone is doing so far!
Stay Blessed!”
- from YY2
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“Just wanted to send you a quick note to thank you for everything at yy2. I learned a great deal from listening to you speak, and seeing your outstanding wedding photography.
I just shot my 2 best weddings ever last weekend, and the difference in my work is simply from listening to your talk. During the entire day, I kept repeating ‘get closer’ in my head, and it worked. I don’t think I’ve ever been that close to my couple before (apart from my photo session time), and the photos are simply incredible as a result.”
- from YY2
“On a side note, we wanted to thank you guys again for the business methods and from that we just booked our first wedding over $10,000. It’s like joining the mile high club or something!!! =) They pre ordered an album but there is definitely more room to wiggle for some other products so if all goes well it will be a bit higher. If we did not go to the class, we would have never realized that going a la carte allows us to have more flexibility and allow you to get what you feel your work is valued at!! When we first started our business 4 years ago..we never thought we could even charge $3k and then when you get there we thought $6k was out of reach. For the past year, we had a $12k package (came with all the goodies!!!) and no one bit cause it was a ton of money…but now that is not out of reach and without all the goodies! Sorry I ever doubt you shiu fu (master in chinese)!
“… in the past, we’ve had clients that flat out did not buy an album or anything else for that matter since we took the seminar. But we have been able to sell a canvas and engagement album to 9 out of 12 engagement sessions that we’ve photographed since the YY seminar. Last year we made $0 off of engagements and did not look forward to shooting them. Now, like you said, it makes us hungry so we set out to make at least a handful of killer images in hopes of selling a canvas and a bigger book. We’ve also been able to upsell our current and past wedding clients —mostly canvases and extra album pages since everyone got their negs and albums …
I was so scared in the beginning to make the jump especially when we had 6 meetings in one month and only booked 1. But slowly we booked 4 out of the 6…it was just taking our clients longer to book then what we were accustomed to. Now, I’m a lot more comfortable with the a la carte system and am realizing how we truly are getting clients that want us for our work and not just for “what’s included in our package.” It’s a rewarding feeling to say the least.”
- from YY1
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“Hey friends!!!!
I just wanted to update y’all on my first viewing session!! This is for the 4 day Indian wedding I told some of you.
Here’s the coverage they bought before wedding:
2 hr Mehendi, 2 hr Sangeet, 7 hr Ceremony, 8 hr Reception
Hires files in 1 year
$6100
This is what they bought in tonight’s viewing session:
- …. $8400
PLUS, they are ordering at least 1 canvas and thank you cards (not included in the above). She is measuring her wall size.
I’m still can’t believe it!!! they are VERY VERY HAPPY with the images, and I worked VERY VERY HARD to implement YY2 for the viewing session. I will post images later in FWF.
Meanwhile, please let me know if you have questions, I’ll be happy to answer it. But you guys know the secret already!! ^_^
I hope this sharing will encourage everyone!!!”
- from YY2
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“Yo! What’s up peeps. We just did our first viewing and it was friggin’ sweet! We aren’t putting up the big numbers yet, but it totally scales. We met with one of our clients today that booked our middle album package from the beginning of the year ($2750). We were nuts earlier this year and gave way too much in album credit. Despite that we were able to make $1.5K in upsales going the DQ route… not much but not bad either, since we could easily have gotten $0 in post wedding sales as per usual. We’re all a la carte now and hoping next year to kick this year’s ass in sales.
Anywho… YY, we owe you a testimonial, so here goes:
The YY workshop tops the list of best investments I’ve made for my business these past couple years. I’m writing this a month and a half out from the workshop, and the techniques I picked up are already paying for themselves.
Yin
Master Huy taught us grasshoppers the way of the PJ. We all went out on a shooting exercise for a half day. The following day Master Huy critiqued each one of us. The feedback was invaluable and changed the way I approach and work a shot. Since the workshop I’ve noted my shooting has been a lot cleaner, resulting in stronger images. A side benefit is that I’m cloning out way less crap then I did before. This was just one of the many invaluable things this grasshoppa’ learned from Master Huy.
Yang
How does one describe the biz techniques presented by Dave and Quin? Technically speaking: they are the shiznits.
The individual techniques I learned are well known or may even be obvious to some. However, what is NOT so obvious is how well DQ integrates the individual pieces and executes on them. When the the techniques are brought together the result far exceeds the sum of the parts. I was a bit skeptical at first, but kept my mind open. Dave and Quin were an open book and went into every aspect of their process. They also guided me with valuable feedback on how a potential client would perceive my business. To say that “I came out seeing my business in an entirely different way” would be an understatement.
Side note: Dave half-jokingly proposed that attendees should pay a cut on the revenue from the first 10 post workshop weddings rather than a flat fee. I would definitely NOT take him up on that as you’ll quickly recoup the workshop cost in the next few weddings (ymmv depending on where you’re at with pricing). The workshop ain’t cheap, but it’s a bargain compared to what you’ll make in increased revenue.
In my first sales session using the techniques from the workshop, I made back most of the cost of the workshop. Next year, watch out. It’s gonnna be onnnnnnn like donkey kong…. Fo sho’!!
Haha… you can edit out that last couple sentences.”
- from YY1
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“we implemented the a la carte pricing and so far have booked 4 out of 6 using the model and can’t wait to see how the after sales will be. =) So it seems to be working out for us! =) It was kind of scary at first but so far so good! We booked a client for over $8200 with a pre ordered album and then after that with a some extra upselling we may be able to get a little
more and who knows…maybe the $10,000 plateau? We never thought it would be possible! Thank you DQ and HUY!!”
- from YY1
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“Funny you said that - i just sold TWO extra copies of the another album design last week! 
(make that THREE copies - one they have already paid for, the two are for their two parents) It was one of those brides who takes forever to choose photos (like 3 months and no reply) so i just design the album, sent it to her and she was very happy i did that (she said she couldn’t choose otherwise from the 600 images and was very glad i took the initiative), then she asked about whether she can buy two more for her parents, or to get a separate parent albums - since I don’t like redesign the same thing and into smaller books, we just basically gave her……..no effort at all on the extra two books 
and still maintained our 70% profit margin target.
We used what you taught and said “…….”. Duh, no brainer
You are sooooo right!!! this is SCALABLE.. and there are different way to approach it - you just have to really do your homework.. We’re also going to offer more different types of albums instead of just vision art… damn, so much to do, so little time….”
- from YY1
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“Ever since seeing how much upselling is way more kick butt than packages, I’ve been working my ass off more at weddings. I’d often find myself during the wedding thinking how can I make a killer spread here. I used to dread doing 40 pg albums, but now I’ve turned around 180 degrees and look forward to those monster albums (staying hungry!). Preaching to the choir… I know. ”
- from YY1
